Exploring what type of data first helps marketers minimize marketing research costs? A. Focus group 2. Personal interview 3. Primary 4. Secondary
Marketing research is how the marketing manager collects the data from the various resources and does the research based on the data, and finds the right ways to promote the product in the market.
4. Secondary is the right answer because this is the data that is already available to the researcher to do their own research. Thus, it saves the cost of marketing research.
1. Focus group is the wrong answer because it doesn”t minimize the cost of the marketing research.
2. Personal interview is the wrong answer because it is the primary source of collecting the data, so that it will incur the cost to the company.
3. Primary is the wrong answer because it incurs the cost of the research.
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