Absolute Unit describes jokes made on Twitter in i m sorry people subtitle images of big objects or civilization with a sport on the phrase, \"In awe in ~ the size of this lad. Absolute unit.\"
On December 13th, 2017, Twitter user
mrreptoid<1> uploaded a snapshot of british hotelier David Morgan-Hewitt posing with the Queen of England. He captioned the photograph \"In awe in ~ the size of this lad. Pure unit,\" referring to Morgan-Hewitt. \"Absolute\" is a brothers slang term offered in so-called \"lad culture\" to typical \"total\" (e.g. Pure Madman). The tweet acquired over 3,500 retweets and 13,000 likes (shown below).
You are watching: In awe at the size of this lad
The phrase began seeing usage as a caption to images of miscellaneous other huge objects and people in the adhering to days. Many notably, it was offered by journalist David Roth on December 22nd<2> to explain Wyatt Koch after video clip of him proclaiming his brand the shirts walk viral. Roth\"s tweet obtained over 810 retweets and also 2,500 likes.
By the beginning of 2018, the phrase began seeing use in a variety of popular tweets. For example, on January 2nd, 2018, Twitter user
baucesauce<3> offered it to describe a big Pikachu stuffed animal, getting over 5,000 retweets and 18,000 likes (shown below, left). ~ above January 5th, user
Papapishu<4> used the expression to describe a large snowman, getting over 2,000 retweets and also 10,000 likes (shown below, right).
The spread out of the jokes resulted in coverage through The daily Dot,<5> and also an inquiry around the phrase posted to Reddit\"s /r/OutOfTheLoop.<6>Museum the English rural Life Tweet
On April 9th, 2018, The Museum of English landscape Life Twitter<7> feed posted a photo of a ram along with the inscription \"Look at this pure unit\" (shown below). Within 72 hours, the tweet, which was submitted by the museum\"s regimen manager Adam Koszary, obtained over 98,000 likes and also 27,600 retweets.
The complying with day, the Twitter feed posted a follow-up tweet special a photograph of a pink index card containing information around the lamb (shown below). Additionally on April 10th, The Museum that English landscape Life published an article titled \"The history Behind an absolute Unit,\" which provided additional information around the ram.<8>
Elon Musk\"s Tweet
On April 17th, MIT technology Review tweeted an article around the world\"s biggest aircraft calling that an \"absolute unit\" and Elon Musk <9> comment by tweeting, \"I’m an absolute unit too\" through a photo of the Museum of English countryside Life ram snapshot (shown below). His an answer gained end 6,000 retweets and also 60,400 likes in a day.
That same day, Twitter user
Bryson_M<10> comment to Musk by saying, \"Make this your profile pic\" which got over 2,100 likes and 30 retweets (shown below).
Musk<11> nearly immediately adjusted his profile snapshot to the ram adding the native \"absolūt unit\" in his bio (shown below). After ~ noticing the adjust of file picture, The Museum of English rural Life<12> readjusted their profile picture to Elon Musk and adjust the web page name come The Muskeum the Elonglish countryside Life (shown below, right).
Following the excited of Musks communication with the photo,
TheMERL<13><14> posted numerous tweets relating to Musk like, \"Can we placed a sheep into room in a car now please it\"s 2019\" which acquired 4,700 likes in a day (shown below, left) and \"We\"ve invented electrical sheep and also they\"re called Teslewe and also they price 12000 of your English pounds\" (shown below, right) which built up over 4,700 likes.
Tesla\"s society Media Manager
On may 21st, 2019, Adam Koszary, who previously published the The Museum that English rural Life \"absolute unit\" tweet, tweeted an announcement that he had actually been hired together the \"Social Media Manager\" for Elon Musk\"s automotive company Tesla (shown below).
Meanwhile, a news article about the Tesla hire was submitted come the /r/teslamotors<15> subreddit. In the coming days, several news sites released articles around the announcement, including The Guardian,<16> The financial Times<17> and The day-to-day Dot.
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