Bruno Gralpois

Empowering the world"s largest companies to collaborate much better. Ex-Microsoft and Visa. Acasserted Author/Speaker. Thought-leader/Innovator. Serial…

How brand also advertisers can develop more strategic client/agency performance evaluations by making them truly actionable.

You are watching: Percent of the time it works every time

"They"ve done research studies, you know. Sixty percent of the moment, it functions eincredibly time."

This is the famous line by Brian Fantana, the anchorguy with a dark mustache and also coworker of Ron Burgundy. In the 2004 film "Anchorman: The Legend of Ron Burgundy," Brian Fantana (played by actor Paul Rudd), a ladies" man (or at least trying to be), shares with Ron Burgundy (Will Ferrell) a fact as to why his cologne is so effective.

Sadly, “Sixty percent of the moment, it functions eincredibly time" is a good way of summarizing the outcome of a lot of client/firm performance evaluations.

Typically conducted annually or semi-yearly, these initiatives allow client teams and all their company partners to uncover useful insights about what’s functioning or not functioning in the connection. They do this by asking the assorted stakeholders to provide feedback throughout a number of carefully schosen survey qualities. Yet, once these teams fail to take action based upon the survey findings, it critically undermines the value of this necessary process.

Here are 6 effective ways to ensure resulting action plans yield the many value in the relationship:

To obtain the complete variation of this write-up which includes a in-depth description of each recommendation:

Don’t acquire lost in a sea of operational obstacles that take you away from what really matters: taking concrete actions to up-level the value of these strategic relationships. Follow these guidelines to revolve your existing performance evaluation process right into an extra robust and also helpful exercise in which you deserve to check out your partnerships prosper.

Here is one more oxymoron that would certainly make Brian Fantana proud: Unless you focus on the outcome rather of the process, 60 percent of the moment, it falls short eincredibly time. However before, for a lot of of us (sorry Brian), that’s not great enough if we are to develop strategically propelled client/firm relationships that flourish and produce astonishing work.

If you would prefer to learn how to drive greater worth from your client/company relationships, think about reading Agency Mania ( or signing up for our free Monthly Industry Update (

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Bruno Gralpois is the co-founder of Agency Mania Solutions, a premier organization and technology firm specialized in helping carriers realize the transformational worth of regulated partnerships. Bruno is the writer of best-seller "Agency Mania," the previous chair of the Association of National Advertisers (ANA) Client/Agency Committee and a faculty member of the ANA School of Marketing. Bruno is an active member of associations and industry forums, wbelow he contributes to raising the impact of reliable client/firm relationships and also brand structure efforts on a company"s bottom line.

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Jeff Devon
Bruno, I love the 6 effective ways to get value from the activity plans! These use to many type of self-controls, not just agency monitoring, so those exterior the marketing scope have to likewise incorporate this thinking.