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This Does Put a Smile on My Face, sometimes written as “But This … Does Put A Smile On My Face,” is a reaction image featuring Thanos from Avengers: Infinity War making a fist with the Infinity Gauntlet. The meme is used in conjunction with a caption or photo placed above that evokes happiness and satisfaction as a response. The phrase itself is also frequently used without the image altogether.
Though commonly thought to come from the actual Avengers: Infinity War movie itself, the line is never used in the film. Instead, the image and quote used in the meme is taken from the Marvel Studios” Avengers: Infinity War Official Trailer released on November 29th, 2017 (displayed below).
In the trailer, Thanos can be heard saying, “Fun isn”t something one considers when balancing the universe. But this … (laughs) does put a smile on my face,” as he glances at the Infinity Gauntlet embedded with two stones. Due to the fact the trailer was released before the movie, the still used in the meme predates the release of the film and was first used without the accompanying text on numerous websites for promotion.
The first instance of the image being used alongside the dialogue comes from a Reddit post by u/EarlyHemisphere on July 31st, 2018, to the sub r/ThanosDidNothingWrong.<1> Although there’s no traditional caption or picture above it, the title of the post acts as one of the first examples of this meme in action (shown below).
After the image containing the quote was used on Reddit, the meme began to pop up on other subreddits soon after. On August 26th, 2018, u/aa2051 uploaded perhaps the first true example of the format to the r/DankMemes sub where it received over 7,700 upvotes and 77 comments (depicted here).<2>
On Twitter, the quote (separate from the image) was used a number of times by various users in conjunction with other Thanos memes, an example of which can be seen below.
RT DisneyStudios One doesn't consider fun when monopolizing the movie industry, but this does put a smile on my face pic.twitter.com/Ed2e5RzVBk
— Mamba Mentality (FlowsAndolini) December 7, 2018
Instagram also saw widespread use of both the term and meme, even starting a #thisdoesputasmileonmyface that now has nearly 500 posts.<3>
The meme continued to primarily spread around Reddit, particularly in mid to late 2019 and early 2020 on the subs r/DankMemes, r/WholesomeMemes, r/MarvelStudios, r/ThanosDidNothingWrong and several different gaming-related subreddits.
A post to r/DankMemes on June 28th, 2019, by u/Lauripetas featuring the meme received over 33,000 upvotes and 634 comments (below).
Another example from a deleted user to r/WholesomeMemes (dated December 25th, 2019) garnered nearly 7,000 upvotes.<4>