Marketing MCQMarketing chapter 8Which of the following is a criterion supplied in developing market segments?


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Marketing chapter 8
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Which that the complying with is a criterion provided in forming market segments?

a. Similarity of segment to competitors" segments

b. Differences in between potential companies or distributors

c. Distinctions of needs of buyers in ~ a segment

d. Market size of the segment

e. Simplicity and also cost-effectiveness of assigning potential buyers to segments

Answer:e. Simplicity and cost-effectiveness the assigning potential buyers come segments


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